Media Consultancy and Training: ‘Savvy’ Insight from the Front Line

Media consultancy and training at The Story Creatives is derived from the front line of broadcasting. Both in broadcast programming and news as well as corporate filming. We know how a badly ‘media trained’ interviewee is likely to perform. Because we have interviewed them during our 20-year careers.

So here at The Story Creatives, we won’t be teaching media training the conventional way. Instead, we’ll be teaching you how to be ‘savvy’ on camera and come across as confident and relaxed while getting your message across clearly and concisely.

We’ll let you into some of the secrets of interviewers and their interviewing techniques that you can use when you face the media. So with this in mind, here’s how we won’t train you:

  • You will not learn to talk in soundbites
  • You will not be given tips how to learn your ‘lines’
  • You will not be armed with questions for your to rehearse your answers.

Instead, we’re going to give you the know-how and expertise to present yourself confidently and with clarity on-camera …


You’ll learn the importance of spontaneity.


How to handle ‘live’ and ‘pre-recorded’ interviews in the same manner, with confidence and gravitas.


And understand how to get YOUR message across clearly and accurately so the viewers and your customers and listeners understand it.


We’ll give you the practical skills of interviewing and being interviewed and show you that it doesn’t matter if you don’t say exactly what you’d planned to say as long as you get your message across.


Teach you the art of using an autocue/teleprompter and make it look like you’re not!


We also offer voice-training where necessary to ensure you have a presence on camera, in the studio or on stage, when public speaking.

“Working with Emma has been a great pleasure and an outstanding experience for me. Over and above from the briefing points we gave her, she quickly sensed the spirit and mood we wanted to transmit with the content of the film. 

“In addition, she successfully coached me through the video shooting and presentation and gave me the confidence to present to the camera. The result of our one day of work was a professional 10 minute film which received accolades from all viewers.”

Thomas Hunziker, CEO

Emma Wilson,

formerly Emma Massey

Presenter and Reporter

BBC News

BBC College of Journalism

Sky News, Reuters

Story Of Your Day

Evolve Videography Training

Voicer Trainer

Presentation Coach

Content Creator Coach

Fiona Scott

Presenter and Reporter

Voice Coach

ITV Programming

The Sunday Roast and The West This Week

Presentation Specialist

Content Creator Coach

How it works:

There’s plenty of options to choose from for our Media ‘Savvy’ Consultancy. Just call to have a chat about which suits you and your company best.

If you have already commissioned The Story Creatives for a corporate film then this media training is available complimentary while on location and during filming.


One to one training


Group training (in groups of up to 6)


Practical training with radio and TV style interviews


Presentation/Voice over training


Public Speaking training including at presentations as well as smaller functions, such as speeches during a wedding

Attention to detail that only comes from BBC broadcast experience and a Canon-recognised Videographer.